Who | Why | What Report

Week 8 - Houston Texans vs San Francisco 49ers

15 | San Francisco 49ers @ 26 | Houston Texans
October 27, 2025 | NRG Stadium | Houston, Texas
Client Host: Bill Clayton, Eric Blackwell, Don Sobotik, Denise Parr
BDE Host: Kai Peiris
Who
Name Gary Patterson Company Engie Impact Title Manager, Energy Procurement Email garypatterson1@me.com
Why
Invite Purpose Biz Dev - Broker Current CRM Opps - Benefit Hosting an important broker Requester Denise Parr
What

Key Takeaway:

Denise and Gary represent one of NRG’s most valuable broker relationships through Engie Impact. Denise manages a smaller portfolio of six brokers for NRG (one of whom is Gary), while Gary accounts for more than 400 customers on behalf of NRG, driving a substantial share of NRG’s broker-sourced business. Their partnership simplifies much of the sales process, handling client relationships and negotiations to ensure smooth transactions. The relationship is driven by reliability and trust—Gary’s efficiency and responsiveness have made him indispensable to NRG’s broker ecosystem. Maintaining this relationship remains a high priority, as Gary’s continued satisfaction directly contributes to account retention and growth.

Who
Name Max Moll Company Cornerstone Title Principal Email maxmoll@cornerstone.com
Why
Invite Purpose Government Affairs Current CRM Opps - Benefit NRG External lobbyist who helped host government officials Requester Eric Blackwell
What

Key Takeaway:

Max Moll serves as NRG’s external lobbyist, maintaining key relationships across local and state government to ensure the company’s continued influence and strong reputation. Texas operates with 150 state representatives and 81 senators, and Max’s work spans both chambers, providing insight into legislation affecting energy policy, taxation, and customer operations. At the local level, his focus centers on the Houston City Council, which oversees NRG’s five-year city energy contract running through June 2027. An RFP is expected in 2026, at which point the council will vote on whether to renew with NRG or consider other bidders such as TXU.

Max highlighted the importance of proactive education and relationship management, particularly as market conditions have shifted the contract’s cost from approximately $35 million to around $70 million. He also referenced initiatives like the “Bradford 100K Trees” project, which aligned with the mayor’s resilience priorities, as an example of how community-focused partnerships build goodwill. By offering vendor incentives and acting early in the process, Max ensures that NRG remains a trusted and responsive partner at every level of city governance.

Max helped host the following people in the suite:

1. Ed Pollard - Houston City Council Member, District J

2. Willie Davis - Houston City Council Member, At-Large Position 2

3. Tarsha Jackson - Houston City Council Member, District B

4. Tiffany Thomas - Houston City Council Member, District F

Who
Name Roderick Larson Company Oceaneering Title President Email roderick.larson@gmail.com
Why
Invite Purpose Biz Dev - Strategic Partner Current CRM Opps - Benefit Hosting an important strategic partner Requester Bill Clayton
What

Key Takeaway:

NRG’s connection with Oceaneering is founded on goodwill and shared community involvement rather than direct business transactions. Both Bill and representatives from Oceaneering serve together on the organization’s board of directors, reflecting NRG’s commitment to civic engagement and community leadership. This relationship, while not revenue-focused, enhances NRG’s visibility and credibility across Houston’s business and civic landscape, supporting broader goals of corporate citizenship and partnership development.

Who
Name Alex Cramer Company Cresta Title Chief Revenue Officer Email alex.cramer@cresta.ai
Why
Invite Purpose Biz Dev - Strategic Partner Current CRM Opps - Benefit Hosting an important strategic partner Requester Bill Clayton
What

Key Takeaway:

Cresta represents an exciting advancement in NRG’s operational efficiency and technology integration. The AI automation platform provides real-time call transcription, summarization, and performance analysis for NRG’s customer service agents. The deal, signed on December 31 and finalized in June 2025, marked a major step forward in NRG’s innovation strategy. Currently, 40% of agent calls are analyzed through Cresta’s system, which identifies key buzzwords and customer concerns to inform decision-making and enhance service quality.

Bill’s relationship with Cresta’s team—particularly Alex—is rooted in mutual trust and enthusiasm, described as “98% fun and 2% business.” This partnership embodies NRG’s commitment to leveraging AI not just for efficiency, but for smarter, data-driven engagement that enhances both customer and employee experiences.

Who
Name Jolly Hayden Company East Texas Electric Cooperative Title Vice President Email jh050861@gmail.com
Why
Invite Purpose Biz Dev - Customer Current CRM Opps - Benefit Hosting an important customer Requester Don Sobotik
What

Key Takeaway:

Jolly Hayden serves as Vice President at East Texas Electric Cooperative, a key player in the regional energy landscape. Maintaining communication with ETEC leadership remains valuable for NRG’s broader engagement across municipal and cooperative markets.