When, where, and how to should you apply strategy around your company’s hospitality events?
Welcome to the five-part series on How to Generate ROI on Company-Owned Sports and Entertainment Event Tickets.
By and large companies purchase event tickets to accomplish some set of goals. Some companies are better at defining these goals than others — and some still are better yet at driving performance toward them.
This series is designed to fight against the “set it and forget it” mentality. It will cover a myriad of topics broken into five categories that will help you as the individual work within your company to not only develop these goals but deliver return against them.
An index of the topics to be covered is written below. Feel free to bookmark this page as we will update the hyperlinks when the posts go live.