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Tag: customer engagement

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Some Good News – Sports Edition | May 19th, 2020

As we all continue to hold down the fort, here are some positive thoughts and moments from the sports world to get us through For those like myself who were addicted to ESPN’s “Last Dance,” this week is going a little slower as this past Sunday’s finale brought the end to one of the greatest [...]
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Some Good News – Sports Edition | May 13th, 2020

As we all continue to hold down the fort, here are some positive thoughts and moments from the sports world to get us through For anyone in the Northeast who read last week’s edition, I apologize for antagonizing Mother Nature. Snow in May is something I’d never think I’d see, but 2020 is continuing to [...]
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Hey Teams! Remember your Partners Are Your Best Friends

In case you did not already know, the multi-year contracts will be your life line during this difficult time As COVID-19 threatens to eliminate gate receipts from the revenue mix for professional and college sports – teams, leagues, and franchises are hustling to find alternative sources of cash and fan engagement. As exemplified by the [...]
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Some Good News – Sports Edition | May 5th, 2020

As we all continue to hold down the fort, here are some positive thoughts and moments from the sports world to get us through With the end of the spring college semester in full swing, it is only right we kick things off with a massive update from the NCAA. FINALLY student athletes might be [...]
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Some Good News – Sports Edition | April 29th, 2020

As we all continue to hold down the fort, here are some positive thoughts and moments from the sports world to get us through Last week we introduced our inaugural Best.Day.Ever.Some Good News – Sports Edition, piggy-backing off the legendary John Krasinski, who continues to inspire with his “Some Good News” YouTube channel. Taking a [...]
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Some Good News – Sports Edition | April 21st, 2020

As we all continue to hold down the fort, here are some positive thoughts and moments from the sports world to get us through Many of us are continuing to do our part, practicing social distancing and making sacrifices to ensure we flatten the curve and limit the damage of COVID-19 to the extent possible. [...]
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Best Tips and Practices for Attending Sporting Events in a COVID-19 World

Live sporting events will eventually return, but will Coronavirus fears ever subside? Sports fans want one thing during these uncertain times... SPORTS. It’s inevitable. Sports will return. They have to. But fans will be overly cautious of attending any games. They will only become fans again when their safety is assured. Imagine something for a [...]
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We Need Connection

How the Psychology of Connection Explains the Value of Hospitality Enough about our long-lost love of sports and entertainment.  It is not gone forever, just taking a nap while the world pushes forward, head down slugging through a global pandemic known as the Coronavrus or COVID-19. However, because most of the world is practicing social [...]
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How to Generate ROI on Company-Owned Sports & Entertainment Event Tickets – Part 5: Your Own Employees

When to use your company-owned sports and entertainment tickets for your own employees Ahh yes, the oil to the machinery.  While certain things like buildings, equipment, and even IP show themselves as assets on a balance sheet – we continue to need highly trained human labor to make those things hum.   Like everything in business, there is a cost benefit analysis [...]
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How to Generate ROI on Company-Owned Sports & Entertainment Event Tickets with Strategic Partners and Vendors

How to use your corporate events and hospitality to effectively impact the lower half of your organization’s income statement So far in this series, we have discussed a lot of strategies around rallying the troops to accomplish revenue-focused goals.  Part one maintained that you need to proactively strategize and define these goals by involving the important stakeholders from [...]

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