reinventing customer engagement Archives - Page 8 of 9

How to Generate ROI on Company-Owned Sports & Entertainment Event Tickets with Prospects and New Business – Part 3: New Business

When, where, and why you should be looking to convert prospects into long-term customers through event tickets Typically, before entering a purchase decision, the economic buyer of a deal is persuaded by virtue of the “brochure approach”. You know... the piece of marketing material that shows two people shaking hands, big smiles on their faces, revealing how all [...]

How to Generate ROI on Company-Owned Sports & Entertainment Event Tickets with Existing Customers

When, where, and why you should be looking to deliver incremental value through events with your current customers CASH IS KING... Ahh yes, one of the oldest business mantras in the game is still very true today – and for good reason. For the point of going into business it to generate profit. Anything else is, well... a not-for-profit. Those [...]

How to Generate ROI on Company-Owned Sports and Entertainment Event Tickets – Part 1: Strategy

Why implementing a strategy for event tickets is as important as tracking the results of ticket usage Don’t put the cart before the horse… why? Because without some horsepower your cart will not go anywhere! No matter where you are trying to “go” with any initiative, it is important to proactively set goals and develop a strategic plan. All [...]

How to Generate ROI on Company-Owned Sports and Entertainment Event Tickets – Table of Contents

When, where, and how to should you apply strategy around your company’s hospitality events? Welcome to the five-part series on How to Generate ROI on Company-Owned Sports and Entertainment Event Tickets. By and large companies purchase event tickets to accomplish some set of goals. Some companies are better at defining these goals than others -- and [...]

Announcing the Series: How to Generate ROI on Company-Owned Sports and Entertainment Event Tickets

Want to know how to generate ROI on event tickets? Welcome to our five part series It is a new era for companies utilizing corporate hospitality to reach certain business goals. We here at Best.Day.Ever. love this idea... What could be better than going to the Super Bowl and earning a renewal off of it? [...]

Why Software Alone is Not Enough

software without thought leadership and elbow grease is garbage-in, garbage-out As the world becomes more automated, our approach to solving complex problems uses a lot less elbow grease and a lot more software as a service. In most cases this results in a more efficient process. At its core, Software as a Service (SaaS) is [...]

Why Event Planning Sucks & What You Can do About It

A look at the most stressful jobs in America and why getting an ROI on events and tickets is worth it When you think of your stress, what are the underlying themes? Most list work, relationships, and family. If you identify with this post so far, you are certainly not alone. Job posting site CareerCast recently surveyed their user base and [...]

New Year, New Evaluations of B2B Hospitality

Looking at how companies evaluate themselves in a B2B setting As we turn the page into 2020, it is natural for us to look back on the year and reflect on what happened in our personal lives. But companies that employ best practices do this too. In fact, they are often much better at it because they can quantify their success [...]

Why Gamification is Different at the Premium Level

A How-To on Converting Hospitality to Sales Gamification (noun): the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service. Recently this concept has exploded in the world of sports business. NFL Franchises [...]

Things to be Thankful For

An Event Planner's Guide to Thanksgiving (and Events) Every event planner worth their salt only got to where they are by taking their lumps. And so, as we sit around the table this Thanksgiving and kick off the holiday season, let us reflect on a few things that if done properly, can make or break an event. [...]