In June 2025, Fanatics held its second annual “Fanatics Fest” which drew more than 125,000 fans over the course of a weekend in New York City. The festival served as a masterclass on how brands can use on-site activations to directly engage with their target market and create lasting relationships founded on strong, in-person connections.
Shannon Thaler’s BizBash article, linked here, highlights the numerous brand activations that were on display at the festival.
Included among these brand activations were a golf simulator, complete with an alligator and a hockey stick, to promote Happy Gilmore 2, a DICK’s Sporting Goods “Collectors Clubhouse” which displayed sports memorabilia, and other creative experiential marketing engagements that drew attendees in.
The Fanatics Fest conveyed the importance of brands connecting with target audiences in person and displayed the value of personal connections when trying to expand brand loyalty and brand awareness.
Brand activations have become the expectation in the sports marketing industry, as attendees directly engage with the brand in unique ways. Whether it is avoiding Happy Gilmore 2 inspired obstacles on a putting green, or a soccer shootout goal-scoring competition sponsored by a soccer club trying to engage with fans, brands developing memorable experiences for sports fans through on-site activations is a proven method to connect with a target audience.
Best.Day.Ever. has the capability and the experience of seamlessly planning and executing these high-impact brand activations, transforming unique venues into immersive brand worlds that will leave current and prospective customers with long-lasting, valuable experiences that will drive brand awareness and loyalty.
Best.Day.Ever. understands that for truly impactful brand activations to be achieved, meticulous planning and flawless execution are required. Our team of dedicated specialists helps guide brands from the early stages of concept designing and budgetary planning, through vendor procurement, and all the way to on-site management for a perfectly executed activation that is sure to connect with attendees.
To learn more about how Best.Day.Ever. can provide your company with the perfectly executed on-site brand activation, set up a consultation with a member of the Best.Day.Ever. team using the link below.