In Claire Hoffman’s recent article for Bizbash, “How to Create a Strong Visual Identity for an Event,” she spoke with marketing experts who highlighted the necessity of brands having a strong and impactful visual identity that matches the quality of the company itself and leaves a lasting impression on all its valued guests.
For Hoffman’s full article, click here. Continue reading to learn how Best.Day.Ever. employs these practices. Our approach provides your company with everything it needs to make a bold and memorable visual statement, leaving guests impressed with your company’s attention to detail and its values.
The first pillar that Hoffman explores when creating a strong visual identity is having a clearly defined brand and goals. Different target audiences and varying company KPIs can call for a wide array of venue choices, branded touchpoints, and even branded gifts that reflect your company’s dedication and client loyalty.
Well in advance of any event, Best.Day.Ever. makes sure to have targeted one on one consultations with each of its clients to understand the company’s goals for the event, its mission statement and core values, as well as specific KPIs that help realize return on investments. By having direct and clear conversations with our clients prior to the event, Best.Day.Ever. will diligently source the perfect venue destinations, determine the necessary branded touchpoints, and craft the optimal plan for any event to ensure a seamless, turnkey experience from start to finish.
For example, an event may call for branded nametags that differentiate between current clients, prospects, and executives so that the goals of the event are easily accomplished. While the visuals on the nametags are still streamlined, subtle visual differences can provide cues to your sales team and drive sales enablement.
Secondly, one of Hoffman’s industry experts, Alexa Carlin, founder of marketing agency A.Rose Media and the Women Empower X business conference, noted the importance of doing market research and creating a mood board or design deck. According to Carlin, by taking time to truly understand the vision for the event and understanding market trends, your company will set itself up for success.
Again, that is where Best.Day.Ever. comes into play. With our team of experienced event-planning professionals and through one-on-one consultations, we ensure that your vision for any event can and will come to fruition. Having forethought of the event and all its details, including visual elements, is key when trying to create a space that fosters lasting relationships.
From colors of tablecloths to culinary presentation, Best.Day.Ever. combs through every detail to match the visual presentation of the event to the vision that your company has in mind.
This goes hand in hand with Hoffman’s third point which she sourced from Heidi Hiller, CEO and creative director of Innovative Party Planners. Hiller told Hoffman that companies should “hire an experienced brand marketing graphics company or event experience designer to create alternative ways to take your brand to another level.”
Best.Day.Ever. has vast experience in creating unforgettable events. From thought-leadership dinners to suite nights at professional sporting events to golf invitationals with hundreds of attendees, Best.Day.Ever. can scale as needed to take your event to the next level. No matter how intimate or large the event is, Best.Day.Ever.’s specialized team wakes up every day looking to help our clients realize returns through memories made.
Finally, Hoffman highlights the importance of displaying consistency, clarity, and versatility through visual elements. Best.Day.Ever. has the ability to take your logo and optimize it through several mediums. Whether it’s placing it on customized name tags, conversation menus, clothing and other forms of apparel, or digitally on screens or projections throughout the event space. These various details show a commitment to quality that reflects your company’s core values and pursuit of excellence.
Ready to take your visuals and overall event experience to new heights? Schedule a one-one-one consultation with a member of the Best.Day.Ever. team using the link below.