WM Phoenix Open Employee Gamification

best.day.ever. waste management employee activation

By the Numbers


Unique profiles

With direct integrations to
WM’s company intranet


Weeks of engagement

Consisting of sustainability trivia
and fantasy golf


Player records synced

Using real-time feeds from
the PGA Tour’s API

The Opportunity

While the covid pandemic forced many businesses across the globe to go virtual, the majority of WM’s 40,000 North American employees did not get that luxury.  They still showed up, day in and day out, to make sure waste removal services were carried out as a public good.

So when the opportunity came up to let the WM family participate in their namesake tournament on the PGA TOUR, the WM Phoenix Open, the waste company that always showed up turned to Best.Day.Ever. to deliver an engaging, mission-driven activation that surprised and delighted.

With four weeks of friendly competition spanning sustainability trivia, social sharing, prediction pick’em, and fantasy golf — all synced through for real-time leaderboard updates with the PGA TOUR’s API — BDE provided the platform, creative, and strategic execution to ensure everyone on the WM team felt included.

bde wm case study side image

More Case Studies


2024 Blue Yonder NFL Watch Party

Blue Yonder, the world leader in digital supply chain transformations, was looking to make a major impact at the 2023 NRF Conference. They turned to Best.Day.Ever. to create a one-of-a-kind NFL Watch Party with Eli Manning.

Mighty Meals Tennis Open Pick’em

MightyMeals partnered with Best.Day.Ever. to create a gamification-driven activation during the Mubadala DC Citi Open Tennis Tournament. The strategy yielded a 27% organic reach increase, boosted monthly order frequency from 1.37 to 2.39 times, and achieved an exceptional 3,000+% ROI. The intuitive Pick’em challenge and multi-platform integration showcased gamification’s potent impact on engagement and brand growth.

2023 Blue Yonder ICON Executive Exchange

The Blue Yonder ICON Executive Exchange Program elevated the ICON conference by providing over 150 C-suite executives with exclusive keynotes, industry panels, and an unforgettable dinner experience atop Mandalay Bay, fostering unparalleled executive engagement and networking.

Let’s Chat