WM Phoenix Open Employee Gamification

best.day.ever. waste management employee activation

By the Numbers

0+

Unique profiles

With direct integrations to
WM’s company intranet

0

Weeks of engagement

Consisting of sustainability trivia
and fantasy golf

0

Player records synced

Using real-time feeds from
the PGA Tour’s API

The Opportunity

While the covid pandemic forced many businesses across the globe to go virtual, the majority of WM’s 40,000 North American employees did not get that luxury.  They still showed up, day in and day out, to make sure waste removal services were carried out as a public good.

So when the opportunity came up to let the WM family participate in their namesake tournament on the PGA TOUR, the WM Phoenix Open, the waste company that always showed up turned to Best.Day.Ever. to deliver an engaging, mission-driven activation that surprised and delighted.

With four weeks of friendly competition spanning sustainability trivia, social sharing, prediction pick’em, and fantasy golf — all synced through for real-time leaderboard updates with the PGA TOUR’s API — BDE provided the platform, creative, and strategic execution to ensure everyone on the WM team felt included.

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