WM Phoenix Open 16th Hole

By the Numbers


VIP Participants

With direct integrations to
WM’s company intranet


Years of Partnership

Consisting of sustainability trivia
and fantasy golf


Points Rewarded

Using real-time feeds from
the PGA Tour’s API

The Opportunity

With the title sponsorship of one of the premiere tournaments in all of golf, WM has a unique responsibility of making sure their customer hospitality is firing on all cylinders.

Their marquee event, the WM Phoenix Open, is notorious for being loud, engaging, and above all else, extremely fun. No other tournament has a hole as eccentric as the 16th ‘Stadium’ hole, where cheers and boos reverberate, and beer bottles are often thrown onto the green.

To capture this energy and offer it to WM’s 300 VIP guests, Best.Day.Ever. developed a custom in-suite activation aptly named Lone Wolf. As guests entered the suite, they were invited to select which golfer would beat their playing partners on the famous hole. Guess correctly, split the pot. Most points at the end of the day wins!

While this activation has been a repeat success annually, we prioritize the improvement of our services each year. In 2024, Best.Day.Ever. introduced a Closest to the Pin custom-gamification activation in the WM VIP Room. We provided an extra touchpoint for WM customers and executives with this engaging contest before they even stepped foot onto the course. Upon being provided with tee times, guests were invited to select which player they thought would get “closest to the pin” on the 16th hole in each round. At the end of the round, with winner take all stakes.

Lastly, Best.Day.Ever. provides a tailored Super Bowl Squares gamification activation at the WM Super Bowl Watch Party to wrap up the tournament. We provided a seamless game experience where guests could select as many squares as desired. With multiple boards filled, each quarter saw a handful of guests walk away with their share of the pot.


The folks at Best.Day.Ever. have a great vision for the future of sports hospitality. They’ve done a remarkable job creating engagement for our customer touch points at the WM Phoenix Open and quantifying the action through meaningful data. We know an event with this team means our customers will feel rewarded, which gives our sales representatives an enhanced opportunity to foster that relationship.”

– Jeff Spencer, VP, Sales

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