WM Phoenix Open 16th Hole

By the Numbers


VIP Participants

With direct integrations to
WM’s company intranet


Years of Partnership

Consisting of sustainability trivia
and fantasy golf


Points Rewarded

Using real-time feeds from
the PGA Tour’s API

The Opportunity

With the title sponsorship of one of the premiere tournaments in all of golf, WM has a unique responsibility of making sure their customer hospitality fires on all notches.

Their marquee event, the WM Phoenix Open, is known for being loud, engaging, and above all else, extremely fun. No other tournament has a hole as eccentric as the 16th ‘Stadium’ hole, where cheers and boos reverberate and beer bottles are often thrown onto the green.

To capture this energy and offer it to WM’s 300 VIP guests, Best.Day.Ever. developed a custom in-suite activation aptly named Lone Wolf. As guests entered the suite they were asked to select which golfer would beat their playing partners on the famous hole. Guess correctly, split the pot. Most points at the end of the day win.

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