Tag: customer loyalty and engagement

The cancelation of last year's March Madness was a devastating blow to every entity involved in the tournament. Prior to the pandemic derailing plans for the timeless college basketball classic, the content and digital development teams had worked tirelessly to complete the entire re-design of the March Madness Live app to reinvigorate fan engagement. However, [...]

2021 Global Sports Marketing Trends The uncertainty that has come with the pandemic has altered how rights holders sell sponsorships and activate those partnerships. Technological advancements are now driving changes in how consumers work, travel, and socialize. In today’s blog, we’ll be recapping a report done by Nielsen Sports, “The Changing Value of Sponsorship” with [...]

How the NFL is targeting mobile gaming & esports with Skillz partnership The NFL has launched their latest endeavor, a partnership with the mobile gaming platform Skillz. The goal in mind? To create a “future mobile esport” by hosting a global game developer challenge. Through a crowdsourcing initiative, developers will get the chance to create [...]

How Zoom has taken advantage of the growing virtual world Take a music lesson, tour charming cities all over the world, create delectable meals with a professional chef, and more at OnZoom. 👩‍💻 Sign up for an event today! https://t.co/Yazwpg0aBh — Zoom (@zoom_us) February 21, 2021 An extension of Zoom’s current communications platform – OnZoom [...]

Reopening Updates, Restrictions, and Creative Safety Measures We’ve said it before, and we’ll repeat it: the only constant is change, and it’s no secret that COVID-19 has changed our world. With that in mind, it’s hard to keep up with what’s allowed and not allowed during this pandemic. We’re here today to share some developments [...]

How Mattress Mack is using the sports gambling industry to hedge his bets and gamify the mattress buying experience for customers The Super Bowl is less than 48 hours away and big bets are starting to roll in. One of the most unique wagers this week was placed on Wednesday by Jim ‘Mattress Mack’ McIngvale [...]

A compilation of how “going virtual” has affected marketing and hospitality in B2B businesses Forrester’s Sirius Decisions Summit, Microsoft’s Build Conference, & Adobe Summit. What do these three events have in common? They are some of the larger in-person events that COVID-19 forced to make the switch to virtual. Even with this unexpected change, many [...]

A compilation of common “definitions” for event data One of the hardest components of traditional events is deciding pre-event which data you’d like to capture and analyze. Event virtualization makes this easy with the fluidity and granularity of the data available. Many virtual event platforms provide actionable data to help enable your actions in real [...]

A compilation of the best ways to create engagement in your events Today we take our discussion from listing the key ingredients of successful small and large virtual events to dissecting a key ingredient for either – two-way engagement tactics. If we piqued your interest with our most recent two-part blog series –Read on below [...]

A compilation of the best ways to execute an effective online event Welcome back to our two-part series, Top Tips for Hosting Virtual Events, where we explore the best strategies and tools for hosting a successful virtual event. This is a follow up to part one, where we discussed best practices for large-scaled virtual events. [...]