The Zurich Classic

The Opportunity

Seeking a way to drive two-way engagement around their title sponsorship on the PGA TOUR, F200 Zurich Insurance engaged with Best.Day.Ever. to develop two unique gamification activations that enabled guests and employees to get in on the action and compete for prizes.

Best.Day.Ever. jumped in and created two custom games in lockstep with Zurich’s brand aesthetics that enabled participants to earn points in trivia, prediction pick’em, social shares, and a fantasy draft fully integrated with the PGA TOUR’s API.

Results

Beautiful, Responsive UX

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Automated Scoring

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PGA Tour API Integration

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1,500+ Unique Profiles

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Eight Marquee Prizes

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Meet & Greet with 2022 Champions

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Testimonial

“

The team at Best.Day.Ever. went above and beyond to a premium interactive online game for our guests and employees. The look, feel, and overall experience was a good representation of our brand. From design to execution, BDE was easy to work with and we are pleased the results.”

– Kari Presson, Brand Marketing Director

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