2024 Blue Yonder NFL Watch Party

By the Numbers


Senior-Level RSVPs

With direct integrations to
WM’s company intranet


NFL Celebrities

Consisting of sustainability trivia
and fantasy golf


Co-Presenting Sponsors

Using real-time feeds from
the PGA Tour’s API

The Opportunity

Blue Yonder, the world leader in digital supply chain transformations and omnichannel commerce fulfillment, was looking to make a major impact at the 2024 NRF Conference. 

They brought in Best.Day.Ever. to ideate, develop, and execute a unique, invite-only event that stood outside the traditional NRF experience… For the second year in a row.  With deep connections into the New York City venue and talent market, Best.Day.Ever. spun up a one-of-a-kind NFL watch party at The Ainsworth in Manhattan, bringing in Super Bowl champion and Hall of Fame running back, Jerome “The Bus” Bettis, and Heisman Trophy winner, former NFL quarterback and current NFL Network broadcaster, Matt Leinart.  

BDE operated as Blue Yonder’s full-service experience agency, providing this event fully turnkey by handling everything from invitation design, rsvp capture, and signage to venue procurement, talent coordination, and run-of-show execution.  Additionally, BDE’s proprietary gamification platform was utilized to drive engagement amongst the guests, capture unique data points, and surprise-and-delight top attendees with unbelievable autographed NFL items. Snowflake and EY were happy to co-sponsor with Blue Yonder and were joined by more than 240+ attendees, consisting of customers, prospects and partners.  

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