2023 Blue Yonder NFL Watch Party

By the Numbers


Senior-Level RSVPs

With direct integrations to
WM’s company intranet


Super Bowl Champions

Consisting of sustainability trivia
and fantasy golf


Autographed Prizes

Using real-time feeds from
the PGA Tour’s API

The Opportunity

Blue Yonder, the world leader in digital supply chain transformations and omnichannel commerce fulfillment, was looking to make a major impact at the 2023 NRF Conference.

They brought in Best.Day.Ever. to ideate, develop, and execute a unique, invite-only event that stood outside the traditional NRF experience.  With deep connections into the New York City venue and talent market, Best.Day.Ever. spun up a one-of-a-kind NFL watch party in the atrium at CATCH Steak, bringing in three former Super Bowl winners including all-time New York Giant great, Eli Manning.

BDE operated as Blue Yonder’s full-service experience agency, providing this event fully turnkey by handling everything from invitation design, rsvp capture, and signage to venue procurement, talent coordination, and run-of-show execution.  Additionally, BDE’s proprietary gamification platform was utilized to drive engagement amongst the guests, capture unique data points, and surprise-and-delight top attendees with unbelievable autographed NFL items.


We were in New York City at NRF 2023, which is the largest retail trade show in the country. We wanted a very special event for our customers, so we turned to Best.Day.Ever. who were able to curate an unbelievable NFL Watch Party experience with New York Giant legend, Eli Manning. Absolutely great event that our customers could not have been more excited for.”

– Jon Carson, Global Head of Sales

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