2023 Blue Yonder ICON Executive Exchange

By the Numbers


Senior-Level RSVPs

With direct integrations to
WM’s company intranet


Moderated Content Sessions

Consisting of sustainability trivia
and fantasy golf


Days of Organized Activities

Using real-time feeds from
the PGA Tour’s API

The Opportunity

The Blue Yonder ICON Conference Executive Exchange program stands as a testament to innovative event management and high-level executive engagement. This program was a distinctive and exclusive track designed to enhance the guest experience for over 150 C-suite executives attending the ICON industry conference hosted by Blue Yonder. The program’s goal was to provide a unique blend of ancillary content, thought leadership, and peer networking opportunities, making it a standout feature of the ICON conference.  Key highlights included:

  • Diverse Content: The Executive Exchange program featured a diverse range of content, including captivating keynotes. One standout presentation came from CNBC’s renowned financial journalist, Ron Insana. His insights added a layer of depth to the program, enhancing the experience for attendees.
  • Industry Expertise: Industry panels brought together thought leaders from organizations such as Accenture and Claire’s. These panels facilitated discussions on pertinent industry trends, best practices, and emerging opportunities, creating an invaluable knowledge-sharing platform for executives.
  • Exclusive Dinner: To top off the executive experience, an exclusive dinner was hosted atop the Mandalay Bay in Las Vegas. This picturesque location provided an exceptional backdrop for high-level networking and relationship-building among executives.

More Case Studies


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With Covid-19 eliminating the touch points provided through NRG Energy’s national sponsorship portfolio, the company was looking to develop a safe, yet intimate, experience to grow its most valued relationships.

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Blue Yonder, the world’s leading, end-to-end, digital supply chain platform provider, hired Best.Day.Ever. to ideate, develop, and execute a customer touchpoint that brought together and engaged their top global relationships.

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