Zebra Super Bowl Case Study

The Engagement

Best.Day.Ever. had the privilege of orchestrating a week of unparalleled activations in Las Vegas during Super Bowl LVIII, in collaboration with our esteemed client, Zebra Technologies for the 9th consecutive year. The goal was clear: to craft seamless experiences that not only elevated brand recognition but also fostered customer engagement. Through a meticulously curated lineup of events spanning press conferences, luncheons, tailgates, and awards ceremonies, Best.Day.Ever. ensured an unforgettable Super Bowl experience for Zebra Technologies and its stakeholders.

Press Conference: The action-packed week kicked off with a Zebra Technologies Press Conference, strategically designed to give a preview of the big game through the lens of NextGenStats. The speaking panel included business leaders such as Troy Vincent, NFL’s Executive VP of Football Operations, Amy Sullivan, Zebra’s North American Sports Marketing lead, and Puka Nacua, LA Rams wide receiver and 2023 NFL Rookie of the Year finalist.

Merlin Olsen Hall of Fame Luncheon: As an officially sanctioned Super Bowl event, the Merlin Olsen Pro Football HOF Super Bowl Luncheon set the stage for an electrifying week. Best.Day.Ever. ensured that Zebra Technologies was at the forefront of this prestigious gathering, with two tables filled with executives and top-valued customers. The luncheon, honoring Raiders Hall of Famers and featuring a keynote address by new head coach Antonio Pierce, served as an ideal platform for networking and celebration amidst football legends. 

2024 NFL Honors Red Carpet & Award Ceremony: The pinnacle of Super Bowl week culminated at the NFL Honors, where Best.Day.Ever. orchestrated admission for Zebra stakeholders into the flawless showcase of sports excellence. From walking the red carpet, to watching the presentation of prestigious awards powered by sponsors, every aspect of the event exuded sophistication and grandeur. Notable presenters, including NFL legends and celebrities, added to the star-studded atmosphere, making it an evening to remember.

Luxury Suite for U2 at The Sphere: Zebra wanted an ancillary event that would really impress their key stakeholders and most-valued customers. Best.Day.Ever. stepped in and provided a bespoke experience at Las Vegas’s groundbreaking venue, The Sphere. With all-inclusive food & beverage, the group received center-stage luxury suite tickets to U2’s premier Super Bowl show. The Zebra VIPs were blown away by panoramic views all within the rounded walls of the venue.

Sean Payton Media Tour: Zebra Technologies Brand Ambassador, Sean Payton, was in for a busy week this year at the Super Bowl with a jam-packed media tour. On our side, Best.Day.Ever. handled all transportation and communication logistics ensuring a timely and seamless execution. From Fox Sports Radio to an interview alongside Eli Manning and Daniel “Danny Dimes” Jones, fans at home couldn’t miss Zebra’s Ambassador on their screens.  See Sean’s entire coverage by clicking here.

The NFL House: At the NFL House, guests indulged in a sensory extravaganza, complete with all-inclusive food and drinks, sponsor integrations, and an exhilarating bowling session organized for the Zebra group. Nestled within the iconic Brooklyn Bowl in Las Vegas, this immersive experience epitomized the essence of Super Bowl week, leaving a lasting impression on all attendees. 

On-Site Tailgate & Super Bowl LVIII: The excitement soared at the Super Bowl On-Site Tailgate, where guests were treated to an all-inclusive experience featuring delectable food, beverages, and a captivating performance by the iconic pop queen, Gwen Stefani. Best.Day.Ever. transformed the tailgate into a vibrant hub of networking, perfectly aligning with Zebra Technologies’ commitment to fostering meaningful relationships with its partners. Moving on into Allegiant Stadium, Best.Day.Ever. secured suite tickets for Zebra’s executives and key clients to watch Super Bowl LVIII in luxury.  


Unique Activations

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Net New Returns

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This was by far the best Super Bowl program we’ve ever been a part of.  The Best.Day.Ever. crew provided turn-key execution every step of the way, and brought in unique elements from celebrity talent to public relations that allowed us to create the biggest splash possible for Zebra.”

– Rob Armstrong, CMO

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